Être RÉaliste au sujet Ressources B2B Marcom

As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferences. We've heard the amazing leading-edge tales of awesomeness. But, where do they leave us real-world technicians? We can't implement all the advice and recommendations. We don't have the resources, the staff, the money, the knowledge, or the time.

(Image: before you take advice from a talking head, be sure you have the resources to properly implement it.)

People like us need to make a realistic assessment of our resources and assets, and act accordingly. To do so, start making lists of your:

• corporate style
• individual (content generator) styles - your DNA
• your content generators' goals
• your content: existing and accessible
• time
• support
• technology
• your network of friends, advisors, consultants, contractors, etc.
• online platforms that make sense to your target audience
• your team's media savvy
• etc.

We can only be as good as our tools. And we've got to make a realistic assessment of our tools as an early step (after writing down our goal).

Let me know how this works for you.

Thanks!